For publishers and authors alike, control of their content is traditionally of paramount importance. Yet for a growing segment of book publishing, a “free lunch” – usually served online, or at least dished out in one digital form or another – is seen as a smart marketing ploy to lure readers.
Christopher Kenneally, Director of Author Relations at Beyond the Book, an information program of the Copyright Clearance Center, is joined by Chris Anderson, Editor-in-Chief of WIRED and author of The Long Tail, Waterfront Media CEO Ben Wolin, and David Langevin, VP/Director of Electronic Markets for Hougton Mifflin Co. Together, this panel of industry experts discuss when and how (if ever) a free lunch can pay off for all parties to the process.
