Some exciting solutions that would change the way publishers do business are being offered by third-party vendors. How do they find it selling new ways of doing things in a media industry that has changed less than any other in the past decade? In this podcast episode – Teaching Some Old Publishing Dogs Some New Digital Tricks: Lessons from Third-Party Vendors Who Would Change Our Business – representatives of digital content third-party vendors lay out their vision of what publishers can gain in the future with their help and also tell us how hard (or easy) it is to get publishers to see the vision, or at least to try the proposition.
Mike Shatzkin, Founder and CEO of The Idea Logical Company, Inc., leads this informative discussion. He was joined by industry experts Susan Danziger, President of Publisher of DailyLit; Chris McKenney, Chief Content Officer of Mobifusion; Caroline Vanderlip, CEO of SharedBook, Inc.; and Michael Forney, President of netGalley.