“Authors must become brands” is now common wisdom in book publishing. But should authors be in business beyond their books?
The growing trend towards “author-preneurship” reveals a range of opportunities and skills for authors to both gain from and contribute to the business world. Authors are founding startups, producing films, running lecture agencies, consulting with Fortune 500 companies, and entirely-author led services for the industry itself. This underscores not only the desire for an author point of view in business but the benefits of authors taking an entrepreneurial approach to one’s literary career.
In this podcast episode, we explore issues related to “author-preneurship”, including time management, legal issues, working with collaborators and self-identity within and outside of your entrepreneurial endeavors.
Kevin Smokler, Chief Evangelist and Community Director of BookTour moderates this panel. Smokler is joined by Betsy Amster, President of Betsy Amster Literary Enterprises; Mark Sarvas, litblogger and author of Harry Revised; Kim Rickets, founder of Kim Rickets Book Events; and Ron Hogan, founder of Beatrice.