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Insights / 2011 Podcasts

What's Next for the Book? Innovative Leaders on the Future

As the digital transformation unfolds, the book industry has witnessed rapid change that that has stressed traditional practice while providing fertile ground for the innovators who’ve attempted to apply more forward looking models. Join a leading group of innovators for an optimistic discussion and insight about where they believe the business is going, where the opportunities lay, and what industry captains should be doing to align their entities to grow and prosper in this new exploding marketplace.

This panel was moderated by Steve Inskeep, Host, NPR’s Morning Edition. Inskeep was joined by Nicholas Callaway, Chairman & Chief Creative Officer, Callaway Digital Arts; Perry Chen, Co-founder & CEO, Kickstarter; Steve Smith, CEO, John Wiley & Sons; and Reid Tracy, President and CEO of Hay House, Inc.


One Comment

  1. I love the idea that Kickstarter helps creators build communities “upstream”—before the product emerges—and that the value of the story behind the story making isn’t lost behind a veil. As a writer, game designer I’ve learned a great deal from following projects in fields or media that are new to me—film and app, especially. It’s like an apprenticeship in some ways. The crumbling of the fourth wall is the real revolution here—and a big reason I’m drawn to the transmedia movement, where interactivity and audience participation have no boundaries. Great panel. I love the terms “chain of enthusiasm” (the goal of publishing) and “full body learning” (kids who fully engage and immerse themselves in apps).

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