The recently released Bowker/PubTrack survey tells us that there is a correlation between the YA audience’s use of social media and their consumption of digital books. Listen in to a discussion exploring how booksellers can leverage this information to connect with their YA customers.
This session featured Jacob Lewis, Figment.com; Meghan Dietsche Goel, BookPeople; and David Levithan, Executive Editorial Director, Scholastic. The moderator was Kristen McLean, Consultant to the ABC Children’s Group at ABA.