As content of all shapes and sizes proliferates and traditional venues of sale and recommendation shrink, if not wither entirely, media consumers are in danger of getting so overwhelmed they could abandon books entirely. How can we build a world in which books can not only be discovered, and enjoyed, but the process of discovery can itself be as enjoyable and compelling as any entertainment?
Leaders from across the literary landscape discuss here how to create a reader-centric approach to marketing, one that incorporates the most current insights in data and metadata, in curation and serendipity, in social recommendation and cultural context.
Moderated by Richard Nash, Small Demons, this expert panel featured David Gutowski, Largehearted Boy, and Rick Joyce, Perseus Books.
