Patron Profiles is the premier library survey developed by Library Journal and its partner Bowker Pub Track Consumer and puts United States Library buying trends at the fingertips of the book industry.
This information packed podcast exposes inside secrets from this ground-breaking survey. With 50% of all library users purchasing books in print and digitally by an author they were introduced to in the library, members of the industry can learn key insights to driving sales by putting this business intelligence into your marketing strategies. Explore how the survey was developed and fielded, find out fascinating library buying statistics and learn how principal industry leaders in the library channel are using this survey’s information to sell-through into the library markets.The quarterly survey, Patron Profiles, focuses on the behavior and preferences of United States (U.S.) public library users and is the first to target library media consumers in the context of all consumers.
This session was led by Ian Singer, Vice President and Group Publisher for the Library Journals, LLC/Media Source, Inc. Singer was joined by Skip Dye, Vice President, Group Sales Director, for Library, Academic, RHPS Sales at Random House; Kelly Gallagher, VP of Publishing Services at RR Bowker; and Rebecca T. Miller, Editor-in-Chief of School Library Journal.