Penguin Books in Malaysia created a unique advertising campaign honing in on the “unputdownable” feeling we get when we read a piece of classic literature. They transformed classic novels (“The Railway Children” by Edith Nesbit, John Steinbeck’s Cannery Row, and “Hound of the Baskervilles” by Sir Arthur Conan Doyle) by painting them onto the hands of avid readers.
Brilliant!
That is so cool! Although, I don’t think I could sit still long enough to let someone paint a book on my hand!
Pretty awesome.